Quite a few folks do. I used to a LOT years ago. Now I toy with it but I'm not hardcore at it. There are quite a few who are hardcore... huge boats outfitted with 1,000's of watts of halogen lights, etc. But the ones I know stay pretty low key.
You don't have to spend all that money. Simply wading the shallows of Chickamauga Lake can be lots of fun for carp and gar. I learned from my parents (pictured) WAY back in the day (also hanging in the East Ridge Bass Pro Shop).