For gear like rods, reels, lures (hard, live and plastic), line and such like I spend my money at Soddy Custom Tackle. As far as I'm concerned, SCT has no peer for service, or fishing information which they share freely to all. If they don't have something I'm looking for, I ask if they can get it. Many times they can and to me it's worth the wait to give them my business.
For boat items, hunting items or anything else, I spend my money at Academy Sports. One reason I like Academy is convienience, but also the fact that I bought a Humminbird DF that had a bad mapcard reader there and they swapped it out on the spot without so much as a whimper. There price was better than anything I could find even on the internet. I also recently bought a hunting rifle there and saved $100 over anywhere else I could find the rifle. I also like the fact that if they are out of something, you can order it and have it delivered to your door for FREE...!!!!! Cabellas, GM and BPS are fancy allright, but fancy won't catch you anymore fish or help you kill anymore deer!!! LOL