That's not it, but it's getting closer!!!! That does look like a dandy bait. But $49 is insane! Won't be buying one of those puppies....
I did catch another run of that show today and the bait that he had that was "smaller" LOL it was 5 inches and they make a 6 incher was the Basstrix swimbait with a paddletail. It's a hollow bait. Very nice.... looked them up online. Seems to be a HOT bait right now. Anyone use one?